AJA: Research Mark

Youssef Zine

AO4: Undertake and apply appropriate research

Level 5	16–20	A	The ability to undertake and apply appropriate research is excellent, as evidenced in detail on the blog with relevant examples of film or magazine production elements. The finished product also demonstrates the effectiveness of this research. Research informs the creative critical reflection to a high degree.
Level 4	12–15	B	The ability to undertake and apply appropriate research is competent, as evidenced on the blog with relevant examples of film or magazine production elements. The finished product also demonstrates evidence of this research. Research informs the creative critical reflection to a good degree.
Level 3	8–11	C	The ability to undertake and apply appropriate research is apparent at a satisfactory level, as evidenced on the blog with some examples of film or magazine production elements. The finished product also demonstrates some evidence of this research. Research will inform the creative critical reflection to some degree.
Level 2	4–7	D	The ability to undertake and apply appropriate research is apparent at a limited level, as evidenced on the blog, with limited examples of film or magazine production elements. The finished product also demonstrates limited evidence of this research. Research informs the creative critical reflection to a limited degree.
Level 1	1-3	E	The ability to undertake and apply appropriate research is apparent at a minimal level, as evidenced on the blog with examples of film or magazine production elements barely apparent. The finished product also demonstrates minimal evidence of this research. Research informs the creative critical reflection to a minimal degree.
Level 0	0	U	There is no evidence of ability to undertake and apply appropriate research.

Targets

1. Complete following tasks: Mood board, Narrative analysis, Production company logo, Production schedule
2. Opening credits analysis – add more detail – discuss conventions, font styles, colours etc
3. Locations update – add more detail – discuss conventions, connotations etc  
4. Change of setting update – add more detail and images – discuss how you will incorporate sci-fi elements and use images – you could carry out some research into hybrid Westerns like ‘Cowboys and Aliens’
5. Title analysis – add detail to analysis and post your own film title, explaining your choices (font style colour etc).
6. BBFC Rating – add more detail – why did you choose this rating?
7. Gender representation – add more detail and link to your own product – will you follow conventional gender representation? Refer to more Western examples here (not The Dark Knight).
8. Audience profile – add more detail – age, gender, interests, etc. Also discuss how you intend to appeal to this audience.  Use an images/video to show typical target audience member and similar products they would be interested in.  
9. Focus group video – draw more detailed conclusions from responses – which ideas are you going to use in your own product and why?
10. Analysis of film openings – add more detail to analysis
11. PROOF READ AND CORRECT ALL POSTS – spelling, punctuation, grammar, capitals etc

DEADLINE: January 15 2015